About Us

Get to know Jolie Vegan 


Our Mission

Jolie Vegan's mission is to create vegan and cruelty-free nail polishes and be a welcoming space for people to come to and feel empowered and uplifted while being educated about mental health.

Our Vision

To become a positive outlet where everyone can feel joyful and tackle any obstacle that may come their way.

based in

Jolie Vegan is a cruelty-free and vegan nail polish company based in Chicago, Illinois. Our goal is to unite people through our nail polishes and connect with individuals. As a start-up nail polish brand, we hope that we can uplift everyone through our nail polish collections and empowering nail polish color names. We are happy to share our message and hope you can feel comfortable enough to use your own voice.

We strive to put our best foot forward when it comes to creating a nail polish that is sustainable, free of toxins and harmful chemicals. Jolie Vegan is completely vegan and cruelty-free; our nail polish is a safe alternative to the harsh products used in other nail polish brands.


We are committed to making everyone feel positively beautiful! Each Jolie Vegan nail polish is paired with an inspiring bit of advice or confidence-building expression. We hope these phrases will make you feel strong enough to take on any challenge in your daily life. When it comes to your nails, we are happy to encourage you daily to remember you are “Passionate,” “Courageous,” and “Remarkable.” We at Jolie Vegan are built on a foundation of empowerment, courage, and confidence, and we hope our nail polishes help uplift you to push the limits every day!

With our selection of 21 calm and welcoming colors, we are driven by helping to create an empowering community built on positivity. We understand that everyone is unique and special in their own way. We believe in inclusivity and a positive attitude which reflects throughout our brand.

All of our formulas are 100% Vegan and Cruelty-Free! With a smooth formula and an easy to apply nail polish brush, we stand for creating clean nail polishes without the harsh chemicals found in other nail polishes while providing you a seamless manicure experience. 

giving back

Jolie Vegan has dedicated to giving back. We donate a percentage of our sales to charitable organizations such as Mental Health America, the National Alliance on Mental Illness, and the American Foundation for Suicide Prevention. 

We believe everyone's state of well-being is essential. We prioritize realizing every individual's full potential as they cope with the daily stressors in their busy lives. We support organizations that provide people of all ages, genders, and races with confidential support.

At Jolie Vegan, we encourage all to seek help when for their mental health. Talking about Mental Health can be challenging, but Mental Health America, National Alliance on Mental Illness, and American Foundation for Suicide Prevention have resources to help. Through advocacy, research, education, and services, these organizations are committed to helping you with your mental health. We want to connect you with trusted organizations to improve your mental well-being.